Strategy & brand
Media consulting, positioning, brand identity and a yearly media plan with budgets per channel.
What’s included
Consulting and business discovery
We begin with the commercial question, not a creative brief. Who buys from you, who influences the purchase, and what makes a deal move forward? We review the offer, the sales cycle, existing marketing and available evidence with your team. This creates a shared starting point for marketing and sales. We distinguish what is known from what needs testing, so the strategy is built around your business rather than assumptions about a platform.
Positioning and messaging
B2B buyers need a reason to choose you and language they can take back to colleagues. We clarify your audience, the problem you solve, your value and the evidence you can actually provide. That becomes a messaging framework for the website, campaigns, presentations and sales conversations. We avoid vague claims and unsupported superiority. Different buying roles may need different arguments, but the underlying promise stays consistent across the journey.
Brand identity
A useful identity makes your company recognisable and makes communication easier to produce. We connect visual direction, typography, colour and practical guidelines to your positioning. The work can include a logo system, presentation assets and campaign templates according to the agreed scope. We consider how those assets will appear on websites, advertising platforms and sales materials, so the identity functions in daily use, not only in a design presentation.
Media planning
We translate business priorities into a yearly media plan with an allocation for each channel. The plan sets out the role of search, paid campaigns, content, PR and AI, along with the sequence of work and dependencies. It separates production and management costs from media spend. We discuss where demand already exists, where awareness is needed and which experiments can answer a useful question before committing more budget.
Websites and conversion journeys
Your website should help buyers understand the offer and take the next appropriate step. We plan structure, copy and pages around questions that come up during the buying process. Depending on the scope, this can mean a new website, focused landing pages or improvements to an existing journey. Forms and calls to action connect with how sales handles inquiries. Accessibility, mobile readability and practical measurement belong in the brief from the beginning.
When this fits
- Your business has changed, but your positioning and website still describe the old offer.
- Marketing and sales are telling different stories, or several suppliers are working without a shared plan.
- You are entering a new market and need to decide what to build and where to invest first.
How we measure it
We agree on the decisions the work must enable before it starts. This can include a clearer message for a specific buyer, a usable set of brand assets, a channel plan with budgets and a website journey that supports sales. After launch, we look at relevant engagement, qualified inquiries and movement into opportunities. Brand and strategy do not have a simple last-click value: we combine campaign and CRM evidence with feedback from sales, and make those limits explicit.
The deliverables, review points and responsibilities are agreed with you. We work with the materials and people you already have, rather than rebuilding everything automatically. Your team reviews the positioning and media priorities before production begins. Once the plan is in use, reporting and buyer feedback guide changes. You retain ownership of the brand assets, accounts and website, with a clear point of contact for the next decision. The consultation is a chance to understand the fit before choosing an engagement. Bring the questions your marketing and sales teams need answered, the tools you use and the constraints you are working within. We will discuss a practical starting point, what depends on your team and how this practice can connect with the rest of your media plan.
Tell us who you sell to. We'll tell you which channels reach them.
A free 45-minute consultation with Nir for marketing managers, sales leaders and founders.